The job of the creative team is challenging because
A. advertising campaigns are generally considered expendable.
B. of the primacy effect in advertising.
C. advertisers and clients typically opt for mundane ad formulas.
D. of the recency effect in broadcast advertising.
E. every marketing situation is unique.
Answer: E
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On the income statement of a merchandising company, cost of goods is added to net sales to arrive at gross margin or gross profit
a. True b. False Indicate whether the statement is true or false
Present two arguments in favor of the use of accelerated depreciation
The Fair Information Practices (FIP)
a. protect the basic right to privacy of citizens in the U.S. b. form the basis of 13 federal statues that endure the security and integrity of personal information collected by governmental and private agencies. c. provide for equal treatment of job applicants, regardless of race, color, gender, religion, or national origin. d. require that businesses fairly disclose their financial condition to the public.
What is the appropriate constraint for the budget?
A) 1 Bar + 1 Food + 1 Excursion ? 150,000 B) 900 Bar + 1500 Food + 5,000 Excursion ? 150,000 C) 1,500 Bar + 5,000 Food + 17,000 Excursion ? 150,000 D) 7 Bar + 12 Food + 5 Excursion ? 150,000