In verifying the amount of goodwill recorded by an entity, the most convincing evidence that an auditor can obtain is by comparing the recorded value of assets acquired with the:
A. assessed value as evidenced by tax bills.
B. seller's book value as evidenced by financial statements.
C. appraised value as evidenced by independent appraisals.
D. insured value as evidenced by insurance policies.
Answer: C
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Which of the following statements supports technology driven approach to the marketplace?
A) Products should be tested and proven before releasing them. B) Providing technology to salespeople can help increase volumes. C) Quality improvement in products can result in customer value. D) Customer information systems can be used to increase sales.
Practice audiences should be
a. subjective. b. objective. c. larger than the real audience will be. d. smaller than the real audience will be.
The scaling techniques commonly used in marketing research can be classified into ________ and ________
A) random; nonrandom scales B) comparative; noncomparative scales C) interval; ratio scales D) nominal; ordinal scales E) object; non-object scales
The ability to change production methods, technology, and work organization is known as ______________________________.
Fill in the blank(s) with the appropriate word(s).