Rita plans to open her new coffee shop directly across the street from a large chain coffee store. What does the recognition heuristic suggest about how customers will choose where to purchase their coffee?
A. Customers will purchase coffee from Rita's new shop because her brand is novel.
B. Customers will purchase coffee from the large retailer because of familiarity with the brand.
C. Customers will purchase coffee at whichever location is closest.
D. Customers will purchase coffee at whichever location offers the cheapest coffee.
Answer: B
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