Cultural change is most likely to take place when ________.
A. the organization is old
B. the organization is large
C. the culture is strong
D. there is a leadership change
Answer: D
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Outlets that pick up an MPR story bring the story to the marketer's audience and
A) earn commissions for increasing product sales. B) create advertising messages to build product awareness. C) conduct audits of the resulting buzz. D) influence the message by the way they report the story. E) offer promotional incentives so audiences are more likely to buy a mentioned product.
Data integrity refers to which of the following advantages of databases?
a. The ability to organize large amounts of data b. The assurance that data will be accurate and complete c. The assurance that the data are secure because access to a database is controlled through several built-in data security features d. The assurance that data can be transmitted quickly and efficiently over long distances
Which of the following is not typically given as a contributory factor in the decline in trade union power and membership over the last three decades:
a. economic restructuring b. government legislation c. privatisation of public services d. patterns of immigration
What is globalization and what are its major characteristics?
What will be an ideal response?