Benchmarking involves
A. checking whether a company has achieved more of its financial and strategic objectives over the past five years relative to its direct competitors.
B. studying whether a company's resource strengths are more/less powerful than the resource strengths of rival companies.
C. studying how a company's competitive capabilities stack up against the competitive capabilities of selected companies known to have world-class competitive capabilities.
D. comparing the best practices in one industry against the best practices in another industry.
E. comparing how different companies perform various value chain activities and then making cross-company comparisons of the costs and effectiveness of these activities.
Answer: E
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What will be an ideal response?
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Indicate whether the statement is true or false