Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications?
A) attention-interest-desire-action
B) awareness-interest-evaluation-trial-adoption
C) awareness-knowledge-liking-preference-conviction-purchase
D) exposure-reception-cognitive response-attitude-intention-behavior
E) knowledge-persuasion-decision-implementation-confirmation
C
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Nash & Associates is a firm that takes care of all export procedures on behalf of its clients. In exchange for a fee, the firm acts as the liaison between domestic manufacturers and prospective foreign buyers
It has access to established distribution networks in other countries that domestic small-scale producers are unlikely to have, and facilitates communication between foreign importers and domestic producers. Nash & Associates is most likely a(n) ________. A) domestic-based export merchant B) domestic-based export agent C) cooperative organization D) export-management company E) direct exporter
How do family-friendly policies relate to the paradox of needs?
What will be an ideal response?
Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?
A. The product accidentally violated the patent rights of a competitor. B. New governmental legislation banned the production of one of the product's key component chemicals. C. 3M developed a new product that didn't contain this chemical and was less costly to produce, resulting in a significantly higher profit margin. D. New advances in fabric manufacturing, such as dirt repellant fibers, made the need for the product obsolete. E. Traces of the potentially harmful chemical were found in humans, so the product was voluntarily halted.
All of the following are required to build a successful strategic relationship except
A. credible commitments. B. mutual trust. C. open communications. D. creation of a joint venture. E. common goals.