Describe the various levels of participation in the normative decision model.
What will be an ideal response?
Answers will vary.
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Marketing research is most commonly used to:
A) develop a training program for the marketing manager. B) create job descriptions for various roles in the marketing department. C) determine the key responsibility areas for the marketing manager. D) refine new product concepts.
The personal computer will fall under this category of new products
A) classically innovative products B) new category entries C) line extensions D) improved products
Mr. Weinstein is in the midst of changing his front line teams’ process. He gathers a group of his managers to decide on the direction to take the front line. Mr. Weinstein did not invite any of his employees who actually work on the front line to the meeting. Which biases or errors likely effected Mr. Weinstein’s decision?
A. framing error B. confirmation bias C. randomness error D. lack of participation error
Which of the following statements about an organization's mission statement is true?
a. The mission statement should express an organization's purpose. b. The mission statement should identify how an organization will meet the needs of its targeted customers. c. The mission statement must be communicated throughout the organization. d. All of the statements are true.