As we meet new people and engage in new experiences, our field of experience stays the same.

a. True
b. False


b. False

Communication & Mass Media

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The _____________ metaphor is associated with the human relations approach.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

In the early 19th century, the more mainstream British press started gaining profit from utilizing advertisement, but the more radical British press did not receive support from advertisers, which is believed to be the reason ______.

A. the British radical press declined B. the British radical press increased C. audiences became more interested in radical papers D. the working class stopped newspapers with advertisements

Communication & Mass Media

Manuscript speeches are problematic because they do not allow for easy adjustment on the basis of audience feedback

Indicate whether the statement is true or false.

Communication & Mass Media

You're deciding on a speech topic, but need some information from your audience. Ratherthan asking them to divulge their opinions out loud on a couple of topics, you design a short questionnaire

The questionnaire asks whether a person agrees or disagrees with a series of statements regarding various topics. What form of survey are you using? a. a formal audience analysis survey using open-ended questions b. an informal audience analysis survey using closed-ended questions c. a formal audience analysis survey using closed-ended questions d. an informal audience analysis survey using open-ended questions

Communication & Mass Media