WIPRO and TRIPS represent
A. UN and WTO agencies or programs that focus on IP.
B. WTO and UN agreements on corruption.
C. patent harmonization agreements in SE Asia and the EU, respectively.
D. anti-counterfeiting agreements in Korea and North America, respectively.
Answer: A
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NikeID allows customers to build their own shoes and select the colors for just about every area of the shoe. This is an example of:
A) differential marketing. B) one-to-one marketing. C) niche marketing. D) demographic marketing.
A firm pursuing a sales objective is more likely to try to satisfy a market segment (instead of a mass market or multiple segments)
Indicate whether the statement is true or false
The transfer of a negotiable instrument by a person other than the issuer to a person who thereby becomes a holder is referred to as a(n) ________
A) negotiation B) assignment C) indorsement D) insurance
Marketers may use brand names that have absolutely no meaning to avoid negative connotations.
Answer the following statement true (T) or false (F)