Which of the following dimensions of the customer experience dashboard is used for sentiment testing and classifying positive or negative customer experience culled from social media buzz?
A) user testing
B) web analytics
C) experience research
D) social listening
D
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Primary, secondary, and fringe trading areas for an existing store can be described on the basis of _____
a. trading-area overlap with existing stores b. the average dollar purchases at a store by people from given geographic locales c. customer attitudes d. the frequency of large orders
Marketing metrics are the numeric data that marketing managers use to calculate how well a strategy performs.
Answer the following statement true (T) or false (F)
_____ tests are used in order to determine whether an ad or commercial conveys the meaning intended.
A. Day-after recall B. Inquiry C. Recognition D. Comprehension E. Portfolio
Which of the following hidden costs are involved when establishing the value of a firm?
a. insufficient controls and costs b. divergent expenses c. personal expenses d. travel expenses