The development of a marketing strategy begins with:
a. an assessment of the marketing environment
b. formulating detailed marketing objectives
c. selecting a target market
d. designing a marketing mix
e. evaluating previous organizational performance
c. selecting a target market
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In which of the prospect's mental steps would interruptions be most difficult for a salesperson to overcome?
A. Conviction B. Interest C. Attention D. Action E. Desire
The best strategic alliances
A. are those that help a company move quickly from one strategic group to another. B. are highly selective, focusing on particular value chain activities and on obtaining a particular competitive benefit. C. involve joining forces in R&D to develop new technologies cheaper than a company could develop the technology on its own. D. are those whose purpose is to create an industry key success factor. E. aim at raising an industry's barriers to entry.
With a search tool named ____ you enter a keyword and then the search tool draws a visual map, with links to other topics that help you refine your search.
A. Google B. Kartoo C. Hakia D. Doodle
Electronic meeting software (EMS) allows meeting facilitators to:
A. Create detailed reports B. Poll meeting participants C. Analyze voting results D. All of the choices are correct.