Explain the media deficit approach and how media richness and social presence theories support its claims
What will be an ideal response?
Students need to understand and explain how a lack of closeness (social presence) and a lack of information (media richness) make mediated communication less helpful than face-to-face communication.
The media deficit approach argues that mediated communication is deficient when compared to face-to-face interaction. This approach argues that because CMC is filtered (lacks nonverbal cues), it does not allow people to feel close or get as much information from CMC.
Social presence theory states that face-to-face communication is higher in social presence, or closeness, than CMC. Thus, mediated communication is not as good as face-to-face communication because people cannot feel as "close" through computers.
Media richness theory describes the potential information-carrying capacity of a communication medium. Face-to-face is the richest medium, and all CMC media are less rich than face to face. Thus, mediated communication does not contain as much information as face-to-face interaction.
You might also like to view...
In the communication process, the message is
a. the stimulus or meaning produced by the source. b. the words used by the sender to communicate meaning. c. the verbal and nonverbal way a source communicates meaning. d. the words, language, and way a sender communicates meaning.
The collective identity relies on which two critical dimensions of group communication?
A. task and implicit dimensions B. procedural and explicit dimensions C. social and task dimensions D. social and procedural dimensions
Children who grow up in a pluralistic family environment ________
A) are encouraged to develop and express opinions about the world without negative consequences. B) have been raised by step parents. C) experience more conflict. D) tend to perceive themselves as skilled communicators. E) Both A and D are true
The U.S. Senate has asked the IRS to begin investigating "issue advocacy" within the nonprofit sector
Indicate whether the statement is true or false