Which statement is FALSE about consumer boycotts?
A. They are always effective.
B. Consumer boycotts usually spark a larger boycott from the other side.
C. Successful boycotts focus on a single company over a single issue.
D. Advertiser boycotts seem to bring about more change than consumer boycotts.
A. They are always effective.
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Only communication directed to individuals outside the organization requires use of the inductive approach
Indicate whether the statement is true or false
The arbitrary approach to setting an advertising budget often results in inappropriate spending of the firm's resources.
Answer the following statement true (T) or false (F)
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