What is relationship marketing?
What will be an ideal response?
In professional selling, relationship marketing refers to creating the type of relationship that best suits the customer's need, which may or may not require a partnership. It reflects companies' attempts to develop stronger relationships with their customers. The premise is that loyal customers buy more, are willing to pay more, influence friends to also buy, and are willing to help develop new products. Building a stronger relationship is accomplished through building loyalty.
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Which of the following is a factor that is MOST likely to influence the choice of a location for a global manufacturing plant?
A. price of the product B. ISO certification requirements C. possibility of government audits D. applicability of tariffs
Which of the following is consistent with the persuasive advertising objective?
A) advertisements introducing a new variant of a popular dishwashing liquid B) advertisements comparing a brand of anti-dandruff shampoo favorably with its competitors' brands C) advertisements congratulating and thanking the first million buyers of a successful car brand D) advertisements asking buyers of a computer printer brand to use only authentic ink cartridges
A product consists of four components with reliability of 0.85, 0.87, 0.89, and 0.91, respectively. The first and third components each have a backup with reliability of 0.95 and 0.90, respectively. Calculate and indicate product reliability.
a. 77.71% b. 62.80% c. 39.40% d. 89.10%
________ refer to teams that are separated by time, geographic distance, culture, or organizational boundaries that rely almost exclusively on technology to interact and complete their projects.
A. Six Sigma teams B. Virtual teams C. Ad hoc teams D. Quality circles