________ has been defined as "the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition."
A. Proximity mapping
B. Segmentation
C. Drip marketing
D. Branding
E. Positioning
Answer: E
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In order to promote ethical cultures, companies should do all of the following EXCEPT ________
A) disseminate a written code of ethics B) build a company tradition of ethical behavior C) hold people responsible for observing ethical and legal guidelines D) ensure every employee knows and observes relevant laws E) encourage business practices that are not clearly ethical or unethical
Brian's pick-up truck collides with Miranda's semi-trailer on a county highway. Weighing Brian's liability for the collision, Rachel, a judge, reasons by analogy. To reason by analogy is to
A. compare the facts in previous cases and apply the same rule of law. B. compile summaries of court decisions on particular topics. C. employ logic through a major premise, a minor premise, and a conclusion. D. proceed from one point to another with the focal point being the result.
Elise goes through an involuntary bankruptcy proceeding. An involuntary bankruptcy occurs when
A. creditors are forced to accept a discharge of a debtor's debts. B. a debtor is unable to pay his or her debts as they come due. C. a debtor's creditors force the debtor into bankruptcy proceedings. D. a debtor's debts exceed the fair market value of his or her assets.
Late trading is the practice of allowing orders received ________ to trade at the ________ net asset value
A) before 4:00 PM; 4:00 PM B) after 4:00 PM; 4:00 PM C) after 4:00 PM; next day's D) before 4:00 PM; previous day's