If you had been able to help Fleishman-Hillard promote the special event, what tactics besides the b-roll, media advisory, and radio contest might you have used?
What will be an ideal response?
The chart of standard tactics in Chapter 9 (p. 277) may help – though
encouraging students to think outside the box will also be useful. Standard tactics
could have included exclusive pitch letters to targeted media, actualities for
radio, a tie-in to a charity, and a satellite media tour. As for going outside the
box, the public relations team might have considered letting web viewers vote for
who won the ninth date.
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If a source asks for anonymity, a reporter would most likely _______.
A. try to convince the source to reconsider the request B. discuss the source's request with his or her boss C. grant the source's request immediately D. refuse the source's request
Renee told her audience, "The spring is wet. The fall is damp. The winter is cold." Which characteristic is evident in her main ideas?
A. coherence B. simplicity C. parallel structure D. balance
Explain how ethnicity and race are related but different.
What will be an ideal response?
_____ is the repetition of consonant sounds at the beginning of words that are near one another
A) ?Alliteration B) ?Personification C) ?Onomatopoeia D) ?Assonance