If you had been able to help Fleishman-Hillard promote the special event, what tactics besides the b-roll, media advisory, and radio contest might you have used?

What will be an ideal response?


The chart of standard tactics in Chapter 9 (p. 277) may help – though
encouraging students to think outside the box will also be useful. Standard tactics
could have included exclusive pitch letters to targeted media, actualities for
radio, a tie-in to a charity, and a satellite media tour. As for going outside the
box, the public relations team might have considered letting web viewers vote for
who won the ninth date.

Communication & Mass Media

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Communication & Mass Media

Explain how ethnicity and race are related but different.

What will be an ideal response?

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Communication & Mass Media