________ refers to the measurement of brain activity to learn how consumers feel and respond
A) Biometrics
B) Demographics
C) Sampling
D) Neuromarketing
E) Psychographics
D
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Which of the following is NOT mentioned in the text as an additional code that could be included for each respondent in the coding process?
A) the project code B) the interviewer code C) the project director code D) the validation code E) codes for responses to questions
When developing the presentation, which of the following allows you to show how ideas are related?
A) Transitional words B) Lists C) Headings D) Design clues E) Visual aids
When looking for articles and business data, what resources should be utilized?
A) Basic search engines B) Desktop search tools C) Online indexes D) Social media coordinator E) Books
Which of the following is the arousal and persistence to pursue a certain course of action?
A. Commitment B. Motivation C. Satisfaction D. Rewarding behavior E. Behavior modification