Customer relationship management enables companies to provide excellent real-time customer service through the effective use of ________
A) reports from mystery shoppers
B) survey data from customers who have defected
C) market research
D) individual account information
E) demographic trend data
D
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Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?
A) a vertical marketing system B) a horizontal marketing system C) a hybrid marketing system D) a logistics system E) an intensive distribution system
Salaries of supervisory production personnel should be classified as direct labor costs
Indicate whether the statement is true or false
Figure 4-5According to Figure 4-5 above, State Farm insurance products would be found in what level of the Maslow hierarchy of needs?
A. personal B. physiological C. social D. self-actualization E. safety
An organizational unit that performs management activities, such as personnel services, that benefit the entire organization is referred to as a(n) ________________________________________
Fill in the blank(s) with correct word