Which of the following statements about the role of focus groups in marketing research is true?
A. They are the same as reference groups.
B. They are the same as opinion leaders.
C. They stimulate discussion among participants.
D. They involve interviewing people in a formal setting.
E. They use close-ended, yes or no questions.
Answer: C
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Which of the following is an accurate statement regarding the sales presentation?
A) It is best to communicate all you know about the product. B) The location of the sales presentation is an irrelevant factor. C) Each product feature is of equal importance to every customer. D) Appealing to the prospect's senses makes the sales presentation more powerful. E) A sales presentation that does not use technology is not likely to be successful.
In Scheerer v. Fisher, where Scheerer claimed he was cut out of a real estate commission he should have received, the appeals court agreed he should be paid based a measure of expectancy damages
a. True b. False Indicate whether the statement is true or false
Figure 7-5Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does C represent?
A. buying queries B. external data sources C. data warehouse D. results E. internal data sources
The life of a car is 5 years. The original cost of the car was $25,000 and the salvage value was $5,000. What is the second-year depreciation?