What can one conclude about a variable that is shown to be persuasive in a single-message experiment?
a. that it is a relatively persuasive variable
b. that the variable will be persuasive in similar contexts
c. nothing
d. that it is persuasive in the context that the variable was tested in
d. that it is persuasive in the context that the variable was tested in
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Ley found that patients who were given seven or more items to remember within a few hours after a health care interview had a(n) ________ level of recall.
A. 36 percent B. 82 percent C. 12 percent D. 3 percent
Answer: False
a) Egypt … Nigeria b) Morocco … Senegal c) Lebanon … Kenya d) Iran … Liberia
The theory that claims the mass media have the power to represent the ideology of privileged groups as natural and good is
A) Uses and Gratifications Theory. B) Agenda Setting Theory. C) Cultivation Theory. D) Critical Theory. E) Attribution Theory.
Marconi's interest in developing wireless transmission was
A. the development of an advanced radio telescope. B. in replacing the telephone with radio. C. point-to-point communication. D. mass communication-transmitting messages to large audiences.