Why was Goldman Sachs having trouble recruiting the best and brightest MBAs, finding itself competing for talent with high tech firms like Amazon, Google, and Facebook? What lessons can be learned about how culture impacts the strategy execution effort?

What will be an ideal response?


See Illustration Capsule 12.2. Part of Goldman's difficulties stemmed from external events, such as: (1) the banking crisis of 2008-2009 and ensuing scandals; (2) changing values and aspirations of the younger generation that made banking culture far less appealing than that of consulting, technology, and start-up companies; and (3) the tech industry was known for fun, youth-oriented, and collaborative working environments, and the excitement and promise of entrepreneurial ventures offered much appeal. On the internal side, however, Goldman's culture was regarded as stuffy and stodgy-qualities not likely to appeal to the young, particularly when contrasted with the hip cultures of tech and start-up companies.  Further, it had always been slow-moving in terms of implementing organizational change. A company's culture is important because it influences the organization's actions and approaches to conducting business. As such, it plays an important role in strategy execution and may have an appreciable effect on business performance as well.

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Business