The theory of media that seeks to understand key psychological mechanisms underlying audience use and enjoyment of entertainment-oriented media content is:

a. audience centered theory
b. neo-marxist theory
c. entertainment theory
d. uses and gratifications theory


c

Communication & Mass Media

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Norm Chomsky claims that human languages share a universal grammar. Which of the following characterizes the universal grammar?

A. It is innate in the human species and culturally variant. B. It is innate in the human species and culturally invariant. C. Speakers can only generate sentences they have heard before. D. Speakers of any language can create a finite number of sentences.

Communication & Mass Media

As she explained the nature of the affliction, Sandy said:

"Depression often sneaks up on a person. It is careful not to startle its prey but moves in quietly, subtly." Sandy has used which figure of speech to help her audience understand depression? A) Simile B) Antithesis C) Alliteration D) Personification

Communication & Mass Media

Mainstream audiences in the United States overwhelmingly favor which style of presentation?

A. home B. middle C. plain D. grand

Communication & Mass Media

Explain the difference between a t-test for dependent samples and a t-test for independent samples.

What will be an ideal response?

Communication & Mass Media