Liz is a team leader at a local grocery store. Recently, her boss said that she needs to address the negative attitudes of employees. To try and fix this problem, she has begun awarding gift-cards to employees who have great attitudes. What internal leadership intervention is Liz addressing?
A. managing conflict
B. facilitating decisions
C. goal focusing
D. satisfying needs
C. goal focusing
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Which help(s) consumers tie an advertisement into their current knowledge structure nodes and cognitive maps that already exist in their minds?
A) taglines B) an identifiable selling point C) simplicity D) brand equity
The advantages of a partitioned database include all of the following except
a. user control is enhanced b. data transmission volume is increased c. response time is improved d. risk of destruction of entire database is reduced
When developing a product strategy, the salesperson must:
A) review information on consumer motivation B) adopt the marketing concept C) adopt the sure-win philosophy D) consider price above other aspects of the product E) use feature-benefit analysis
The most basic level in Kerzner's project management maturity model is:
A) Common language. B) Common processes. C) Initial process. D) Ad hoc.