Many inventors struggle with the question, "I made it; now how do I get rid of it?" They have made the error of considering marketing as

A. an accounting function.
B. an integral part of a business plan.
C. important only for new products.
D. an afterthought.
E. a profit center.


Answer: D

Business

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In 1976, Europeans adopted the 13-digit European Article Number (EAN), while American companies used the 12-digit _____.

Fill in the blank(s) with the appropriate word(s).

Business

The discount rate that firms use in measuring the pension plan liability is the rate of return on

a. high-quality equity investments. b. low-quality fixed-income investments with a maturity approximately equal to the period to maturity of the pension benefits. c. average-quality fixed-income investments with a maturity approximately equal to the period to maturity of the pension benefits. d. high-quality fixed-income investments with a maturity approximately equal to the period to maturity of the pension benefits. e. certificates of deposit with a maturity approximately equal to the period to maturity of the pension benefits.

Business

Ron and several fellow workers of Vicy, Inc, a small manufacturing company, wished to organize a union. When Vicy learned of this activity, it issued a bulletin to all workers stating that a union will only hurt the company and that "we are a family that can solve any problems ourselves -- we do not need union activists from outside our company trying to tell us what to do!" Which statement is

correct concerning the bulletin issued by Vicy? a. Vicy has committed an unfair labor practice. Vicy must remain neutral during the organizing drive. b. Vicy has committed an unfair labor practice. The bulletin constitutes outrageous interference with the union organizing campaign. c. Vicy has not committed an unfair labor practice. An employer may vigorously present anti-union views to its employees. d. Whether Vicy has committed an unfair labor practice depends on whether the bulletin was approved by the NLRB.

Business

Which of the following roles suggests or proposes original ideas or different ways of approaching team problems or project goals?

A) initiator-contributor B) opinion seeker C) elaborator D) energizer

Business