Mass marketing is especially effective for ____________________ goods such as gasoline, which are difficult to differentiate from the competition except through price and availability

Fill in the blank(s) with correct word


commodity

Business

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Which of the following classifications of secondary data is not a classification for external secondary data (Figure 4.1 in the text)?

A) published materials B) computerized databases C) ready-to-use D) syndicated services

Business

Correlate health and safety issues at workplace with ideals.

What will be an ideal response?

Business

If demand is elastic, will sellers consider lowering their prices? Explain your answer

What will be an ideal response?

Business

A good role model for employees would be considered which form of support for creativity?

a. Work group b. Organizational c. Coordinated d. Supervisory

Business