The risks of a focused strategy for a company like Canada Goose are the
A. potential for the segment to become too specialized for other multisegmented rivals to enter.
B. potential for segment growth to race beyond the production or service capabilities of incumbent firms.
C. chance that niche customers will bargain more aggressively for good deals than customers in the overall marketplace.
D. potential for the preferences and needs of niche members to shift over time toward product attributes desired by buyers in the mainstream portion of the market.
E. potential for the segment to be highly vulnerable to economic cycles.
Answer: D
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