Which of the following is part of a brand’s identity?
a. name
b. personality
c. equity
d. price
e. audience perceptions
a. name
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______ refers to the level of knowledge a person has about others who differ in some way in comparison to self.
a. Cultural competence b. Perception checking c. Co-cultural communication d. Mutual respect
________ can describe a product class, a product form, or a brand
A) The product development process B) The product life cycle concept C) Business analysis theory D) Vendor analysis theory E) Portfolio analysis
A key characteristic of the direct-shipment design is ______.
A. faster delivery B. multiple transit points C. better compliance with government requirements D. poor quality control
A company has an account receivable turnover ratio of 10. The average accounts receivable during the period are $400,000. What is the amount of net sales for the period?
A) $40,000 B) $4,000,000 C) $480,000 D) Cannot be determined from the information given.