Soundz, a marketer of high-end headphones, wants to identify new markets in Asia with high potential for growth
Which of the following would be the best source of data to help the leadership at Soundz decide which new markets present the best opportunities?
A) corporate information technology sources
B) social media sources
C) government sources
D) commercial entity sources
E) partner database sources
C
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Espoused values are _____. For example, Hewlett-Packard stresses the "HP Way," a collegial, egalitarian culture that gave as much authority and job security to employees as possible.
A. a narrative based on true events, which emphasize a particular value B. physical manifestations of organizational culture C. the values and norms actually exhibited in the community D. explicitly stated values and norms preferred by an organization E. profit and cost expectations stated in the business plan
In making the decision to use a symmetric or non-symmetric scale, a good rule of thumb is to:
A) use neither B) use the symmetric scale unless the researcher is confident respondents will only use one side of the scale C) use the non-symmetric scale unless the researcher is confident that respondents will use both sides of the scale D) always use both to be certain that the respondent has a choice of how to best express his or her attitude E) none of the above
Tre concludes that he has been placed in his superior Gwyneth’s out-group. Which of the following statements is likely true?
A. Tre should do nothing, he will have plenty of career opportunities in the out-group. B. It will be hard for Tre to move into Gwyneth’s in-group, so he should consider leaving the organization. C. If he works hard, he will soon be able to easily move to the in-group. D. Tre is likely perceived as loyal, trustworthy, and skilled by Gwyneth.
Schwartz uses the term __________ to represent the idea that irrespective of the situation in which one finds themselves, their value priorities do not change.
a. Situational b. Tensions c. Transituational d. Terminal