Researchers who have studied organizational buying identify three types of buying situations, called ________, which include new buy, modified rebuy, and straight rebuy.

A. buying centers
B. purchase criteria
C. consideration sets
D. buy classes
E. purchase hierarchies


Answer: D

Business

You might also like to view...

For an integrated audit, the auditor's opinion about internal control effectiveness is based on control effectiveness at year-end as opposed to throughout the year

a. True b. False Indicate whether the statement is true or false

Business

Step 1 - Consider the Applicable Contextual Forces American businesses invest more than $3 billion every year to help employees improve their writing and communication skills. Effective communication is tied to the corporate bottom line. Thus, communication that commands attention and is easily understood is essential for your professional success. Creating effective workplace messages requires

planning. When planning and preparing spoken & written messages for your audience, Put the steps in the right order. ? Determine purpose and select an appropriate channel _________ Organize the message _________ Adapt the message to the audience's needs & concerns _________ Envision the audience _________ Consider the contextual forces _________ Prepare the first draft _________ A. Step 1 B. Step 2 C. Step 3 D. Step 4 E. Step 5 F. Step 6 Fill in the blank(s) with correct word

Business

In marine insurance law, "average" means "accident."

Indicate whether the statement is true or false

Business

Because the market value of homes may decline, lenders do not like to lend the full amount of the equity when extending a home equity loan

Indicate whether the statement is true or false.

Business