The third assumption of Uses and Gratifications Theory suggests that the media and their audiences exist in a vacuum.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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The person responsible for the success of a public relations plan should ________

A) communicate frequently with clients or supervisors B) evaluate the process only after it is completed and all the facts are available C) always make saving the client's/company's money the highest priority D) All of the above E) None of the above

Communication & Mass Media

Kitchen-sinking is

A) holding a grudge against your relational partner B) dredging up unrelated problems in response to conflict C) an effective conflict-management strategy D) an authoritative use of power E) an uneven distribution of household chores

Communication & Mass Media

Describe the four traditional appeals (including the three traits identified by Aristotle relating to credibility) and the four modern appeals a persuasive speaker can use

What will be an ideal response?

Communication & Mass Media

If you claim that the morality of an act is standard and absolute, independent of the culture’s values and beliefs and of the particular circumstances surrounding the act, you have a(n) _____ view of ethics

Fill in the blank with the correct word.

Communication & Mass Media