Data mining is the name for software that is now available to help managers make sense out of seemingly senseless masses of information contained in databases
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TRUE
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Research suppliers may be thought of as consisting of two groups: internal suppliers and external suppliers
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One of the advantages of utilitarianism is that it is easy to apply in most real-life situations
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The amount of product a company expects to sell during a specific period at a specified level of marketing activity is called the
A. company sales potential. B. revenue estimate. C. company sales prediction. D. market potential. E. sales forecast.
Firms that require funds from external sources can obtain them ________
A) through financial institutions B) from central bank directly C) through forex market D) by issuing T-bills