Ethical exchanges between sellers and buyers should result in
A. the buyer forming a strategic alliance with the seller.
B. the buyer getting the product for the best price at the expense of the seller.
C. the seller offering buyers its products and services at cost, especially during a period of recession.
D. the seller making a profit at the expense of the buyer.
E. both parties to the exchange being better off after a transaction.
Answer: E
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