The following filters can affect the listener’s perception of the speaker:

A) culture
B) gender
C) technology
D) all of the above


Answer: D) all of the above

Communication & Mass Media

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According to the text, figure and ground organization is

a. the act of the audience to organize stimuli into categories according to relevance. b. use of large body motions in a speech to draw attention. c. the act of organizing stimuli into categories that receive extra emphasis, becoming more pronounced, while other categories are neglected, and become less noticeable. d. organizing stimuli into categories that receive normal emphasis, in no particular order.

Communication & Mass Media

Strategic objectives for conflict are planned methods of conducting operations in one of four strategic directions: ________________, ______________, ______________, and ______________

Fill in the blank with correct word

Communication & Mass Media

What type of benefit is derived from an informative presentation's value step that helps your audience appreciate and understand an intriguing scientific discovery?

a. intellectual benefits b. economic benefits c. social benefits d. professional benefits e. physical benefits

Communication & Mass Media

At each turn in mass communication theory, the introduction of new technologies, __________, and a concern that their use not conflict with democratic and pluralistic ideals have initiated and shaped emerging ideas about the role of media in the lives of individuals and in the cultures and societies they occupy

a) fear of Communism and Socialism

b) better research methods c) interest in and efforts at controlling them d) the values of big business

Communication & Mass Media