The buying decision involves five basic steps beginning with need arousal.
Answer the following statement true (T) or false (F)
True
The consumer buying decision process involves five steps: need arousal, collection of information, information evaluation, purchase decision, and post-purchase behavior.
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The triple bottom line approach involves measuring business success of sustainable businesses and sustainable economic development in terms of:
A. legal, competitive, and environmental sustainability. B. economic, legal, and competitive sustainability. C. economic, legal, and environmental sustainability. D. economic, ethical, and environmental sustainability.
Setting appropriate prices is one of the simplest decisions that managers make on a day-to-day basis
Indicate whether the statement is true or false
The more you ______ an idea, the more receivers remember it.
Fill in the blank(s) with the appropriate word(s).
As a marketing strategy, what is diversification?
A. selling new goods and services to new customers B. selling more of existing goods and services to existing customers C. selling existing goods and services to new customers D. offering new products that are unrelated to the existing products produced by a company E. creating new goods and services for existing markets