________ is a well-known system based on psychological traits that correlate with consumer behavior; it divides the entire U.S. population into segments and then sells pieces of this information to clients for specific strategic applications
A) VALS2
B) Decitica
C) AIO
D) PRIZM
E) NAICS
A
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Behavioral approach contributes to leadership understanding by ______.
A. expanding focus to what leaders do B. focusing in on leader characteristics C. expanding focus to who leaders are D. focusing on adaptive leadership
A public is any group that can affect the activities of a marketer and also be affected by those activities
Indicate whether the statement is true or false
Using the following year-end information for Bauman, LLC, calculate the current ratio and acid-test ratio: Cash$48,000Short-term investments 12,000Accounts receivable 45,000Inventory 225,000Prepaid expenses 12,500Accounts payable 86,500Other current payables 22,000
A. 1.09 and 4.77 B. 3.04 and 1.21 C. 3.16 and 1.21 D. 3.16 and 0.97 E. 3.01 and 1.21
Sal has heard a lot about his town's country club. He heard it has a great golf course, tennis courts, and dining room. In addition, many of Sal's business partners belong to the club. Although he doesn't have the money to join the club now, Sal hopes to be able to in the future. What type of reference group would the country club be for Sal?
A. an exclusive reference group B. an aspirational reference group C. a dissociative reference group D. an unattainable reference group