In a sample of 200 individuals, 130 indicated they are Democrats. Develop a 95% confidence interval for the proportion of Democrats in the population.
What will be an ideal response?
.5339 to .6661 (rounded)
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Indicate whether the statement is true or false
In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services, and are loyal to favorite brands, especially if they can be purchased at a discount are referred to as ________.
A. Makers B. Survivors C. Believers D. Strivers E. Thinkers
Which of the following cognitive biases refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions based on these beliefs, even when presented with evidence that their beliefs are incorrect?
A. Confirmation bias B. Reasoning by analogy C. Illusion of control D. Escalating commitment E. Representativeness