You are helping your boss review potential influencers who want to be part of the new Oreo campaign. You noticed one influencer has been known for buying followers. Your boss likes this particular influencer, but wants your opinion. Based on your understanding of influencer marketing, what would be your recommendation?
What will be an ideal response?
A. Not to hire influencer due to being a fake influencer
B. Goes against the brand image and campaign--could mislead the other audiences and send the wrong message about trust and authenticity for the brand
C. Risks and challenges could arise
You might also like to view...
Each cast of The Voice becomes famous after appearing on the show for a season. This is an example of the ______ function of the media.
A. surveillance/status conferral B. correlation of different elements in society C. socialization and transmission of culture D. entertainment
An assertive message takes your listener's feelings and rights into account as well as your own
Indicate whether the statement is true or false
James, a U.S. citizen working in France, loves to talk about the United States with his French colleagues. He talks to them about how there is more freedom and economic opportunity in America than elsewhere. In this scenario, James is enacting his ________ identity.
A. national B. religious C. class D. gender
One contact is sufficient for a media pitch. There's no reason to follow up with additional contacts
Indicate whether the statement is true or false