In order to integrate advertising and sales promotion programs successfully, the theme of consumer promotion need not be tied in with the positioning platform for the company and/or its brand.
Answer the following statement true (T) or false (F)
False
In order to integrate the advertising and sales promotion programs successfully, the theme of consumer promotion should be tied in with the positioning platform for the company and/or their brand wherever possible.
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The best type of visual aid for showing that annual consumer spending has decreased over the past ten years would be
A) a table. B) a pie chart. C) a line chart. D) an organization chart. E) a flowchart.
________ releases a partner from liability for having exceeded his or her authority and binds the partnership to the contract as if it had been authorized all along.
A. Rescission B. Emancipation C. Ratification D. Devolution
The independent external auditors of a business prepare financial statements to present meaningful information about that business's activities to external users
Indicate whether the statement is true or false
A marketer that uses social media sites to engage potential customers is most likely targeting which demographic group?
A. silent generation B. Millennials C. baby Boomers D. Generation X