Mitch purchased a 32-inch high-definition television right after they were introduced in the marketplace and paid over $8,000 for it. He has a master's degree in business and is well-informed about electronic products. He is venturesome and is always looking for new products to try. Mitch is best described as a(n):
A. early adopter
B. early majority
C. innovator
D. diffusers
E. lead consumer
Answer: C
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