What are the overarching goals of marketing (select all that apply)?
a. Attracting new customers
b. Satisfying customer needs and wants
c. Growing current customers
d. Creative advertising techniques
e. Delivering something of value
A, B, C, E
Marketing is a business function focused on establishing customer relationships and satisfying customer needs and wants. Although definitions of the term marketing vary, most include an ex-change process whereby something of value is created and delivered, and strong profitable cus-tomer relationships are established. The overarching goals of marketing are to "attract new cus-tomers by promising superior value and keep and grow current customers by delivering satisfac-tion" (Kotler & Armstrong, 2011, p.4).
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The client's family says, "We don't understand what is happening to Dad. He becomes very agitated in the evenings, cussing like a sailor." When responding to the family, which phenomenon will the nurse include?
A) Delirium B) Sundown syndrome C) Anxiety D) Psychosis
When a nurse is sued, the "reasonable man" standard asks
a. what a reasonable nurse would do in a similar situation b. if the action taken was reasonable in the eyes of the plaintiff c. if the institution's standards were reasonable d. what the public considers to be a reasonable action
A high school graduate has decided to pursue a career in public health nursing. Which represents the minimum educational credential that this student will need to obtain entry into public health nursing practice?
A) Associate's B) Baccalaureate C) Master's D) Doctorate
A nurse is teaching a group of nursing students about cancer treatment. Which statement by the student indicates an understanding of the characteristics of cancer cells?
a. "Cancer cells are characterized by unrestrained growth and division." b. "Division of cancer cells is characteristically rapid." c. "Malignant cells of solid tumors do not invade other tissues." d. "Telomerase is an enzyme produced by cancer cells that promotes metastases."