What famous book written by Aristotle is credited with laying the foundation for much of what we currently study in the area of persuasion?

a. Human Communication
b. Epideictic Discourse
c. The Epistemic Approach
d. Rhetoric


d

Communication & Mass Media

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The term that applies to the meaning of a word based on our past experiences is

a. connotation. b. denotation. c. imagination. d. colloquialism.

Communication & Mass Media

Which tactic can be used to increase public involvement at the engagement level?

a) Which tactic can be used to increase public involvement at the engagement level? b) Citizens are taught how to sign and verify their identity and report complaints. c) Google Earth’s aerial photographs are used to depict property and facilities. d) Small-group sessions were set up to address and resolve environmental concerns.

Communication & Mass Media

People who believe that cultural differences are only superficial and that there are certain rules that apply across cultures are operating from a ________ position of ethics.

A. political B. universalist C. relativist D. judicial

Communication & Mass Media

Which organizational pattern would probably be most effective for arranging the main points of a speech with the specific purpose "To persuade my audience that our state legislature should install cameras at problem intersections to deal with the problem of motorists who run red lights."

A. persuasive B. spatial C. analytical D. topical E. problem-solution

Communication & Mass Media