Because services like airline flights and hotel beds are ________, many marketers attempt to match demand with supply using pricing strategies.
A. accountable
B. intangible
C. perishable
D. inseparable
E. heterogeneous
Answer: C
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Which of the following is NOT a way to make online brand communities more effective?
A) set appointed times for topic discussion B) keep the focus on the topic C) make it easy for users to express themselves D) launch contests E) set limits on length of responses
Regarding impairment of intangible assets, which of the following statements is incorrect?
A) Impairment occurs when the fair value of an intangible asset is less than the book value. B) Intangible assets are impaired when there has been a permanent decline in the value of the asset. C) Intangible assets with an indefinite life are tested for impairment annually. D) If any impairment occurs, the company records a loss in the period in which the intangible asset was acquired.
The term anonymous blocks refers to blocks of code that are not stored for reuse and do not exist after being executed.
Answer the following statement true (T) or false (F)
Leaders who are ________ show a passion for the work itself, such as seeking out creative challenges, a love of learning, and taking pride in a job well done.
A. motivated B. self-regulators C. socially skilled D. self-aware