Late-mover advantages (or first-mover disadvantages) are not likely to arise when
A. the costs of pioneering are much higher than being a follower and only negligible learning/experience benefits accrue to the pioneer.
B. opportunities exist for a blue-ocean strategy to invent a new industry or distinctive market segment that creates altogether new demand.
C. technological change is rapid, and fast-following rivals find it easy to leapfrog the pioneer with next-generation products of their own.
D. the pioneer's products are somewhat primitive and are easily bested by late movers.
E. the marketplace is skeptical about the benefits of a new technology or product being pioneered by a first mover.
Answer: B
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