Taco Bell test marketed Doritos Locos Tacos for three years and developed 45 prototypes. Once the decision was made to launch the new taco shell, it moved into the ________ stage of the new product development process
A) concept development
B) product development
C) test marketing
D) strategy development
E) commercialization
B
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If you are planning a career change and want to deemphasize lengthy unemployment or lack of career progress, the best organizational plan for your résumé would be
A) chronological. B) functional. C) targeted. D) indirect. E) combination.
When making decisions to purchase new equipment, managers look into the capital expenditure budget of an organization
Indicate whether the statement is true or false
Which step in relationship selling is critical in confirming that a customer is satisfied?
A. Follow-up B. Presentation C. Prospecting D. Objection handling E. Close
Sean is demoralized and unmotivated. He tells his coworker, "I'm at a dead end in this job. Believe me, I would dearly love to get a raise or a promotion. But, no matter how well I do, I'll never get that kind of recognition." In the context of the expectancy theory, Sean illustrates
A. low instrumentality. B. low equity. C. negative affiliation. D. low valence. E. negative reinforcement.