The decision with the highest NPV (net present value) will provide a supply chain with
A) the highest financial return.
B) the lowest financial return.
C) a reasonable financial return.
D) the least desirable financial return.
Answer: A
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Audi models featured prominently in the 2010 blockbuster Iron Man 2, including main character Tony Stark's personal R8 Spyder. Which of the following is the most rational explanation for Audi's decision to associate itself with the movie?
A) to express commitment to the community or on social issues B) to identify with a particular target market or lifestyle C) to create experiences and evoke feelings D) to become part of a personally relevant moment in consumers' lives E) to entertain key clients or reward key employees
Mentioning the sponsor of a project in the question might bias the respondent towards the sponsor
Indicate whether the statement is true or false
A questionnaire returned from the field may be unacceptable for several reasons. Which of the reasons below is not one of those reasons?
A) Parts of the questionnaire may be incomplete. B) The returned questionnaire is physically incomplete. C) The questionnaire is answered by someone who does not qualify for participation. D) The questionnaire does not uplift, motivate, or encourage the respondent to become involved.
Generally, the lower the risk, the higher the return that can be expected.
Answer the following statement true (T) or false (F)