In an attempt to set the company apart from its competitors, Central Parcel Service (CPS) has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is being used by CPS?
A) buzz marketing
B) corporate logos
C) corporate identity materials
D) product publicity
E) public service materials
C
You might also like to view...
Answer the following statements true (T) or false (F)
1. Disabilities always have visible signs. 2. Most people with disabilities do not face communication challenges in their everyday lives. 3. White people cannot be discriminated against. 4. Ethnocentrism refers to insulting discourse, phrases, terms, cartoons, or organized campaigns used to humiliate people based on age, gender, race, ethnicity, culture, sexual orientation, and more. 5. Hate speech has never been seen in the United States.
A firm's customer targets represent a specific group of customers which the marketing manager wants to persuade to buy the product or service
Indicate whether the statement is true or false
Which of the following will be debited to the Manufacturing Overhead account of a watch manufacturer?
A) office telephone costs B) salaries paid to accountants C) factory electricity costs D) cost of printing brochures
Lines of credit from the bank need not be disclosed in the financial statements or in the notes
Indicate whether the statement is true or false