To be responsive to local pressures, companies must ________ their offerings and strategies from country to country to reflect local consumer preferences.
A. standardize
B. internationalize
C. globalize
D. differentiate
Answer: D
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The ________ explains why an organization exists
Fill in the blank with the appropriate word.
Which of the following is not a cost of losing a customer?
A. loss of past dollars B. loss of jobs C. loss of reputation D. loss of future business
Customer loyalty leads to enhanced resistance to competitors, a decrease in price sensitivity, and an increase in favorable word-of-mouth
Indicate whether the statement is true or false
Who bears ultimate responsibility for the financial statements?
A. Management of the organization, equally with the external auditor that audits the statements. B. Management and the shareholders of the organization. C. The external auditor that audits the statements. D. Management of the organization.