According to the Adler and Proctor textbook, a fantasy theme starts with a ______ message--such as a joke, anecdote, innuendo, pun, figure of speech, double entendre, or metaphor--among other things.
A. vision
B. persuasive
C. rhetorical
D. dramatizing
D. dramatizing
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An unfavorable sales volume variance in operating income suggests a(n) ________.
A) increase in number of actual units sold when compared to the expected number of units sold B) decrease in number of actual units sold when compared to the expected number of units sold C) increase in variable cost per unit D) decrease in fixed costs
What actions did The Port Authority of New York engage in that was an example of their acknowledgement of their responsibility to the wider community ?
a. Implemented the Operation Alternative program b. Kept the transportation-related facilities clean c. Instructed the police to remove all homeless people from the terminals d. Established additional bathroom facilities with showers to promote better cleanliness
The indirect strategy should be used to communicate negative news when ________
A) firmness is necessary B) the bad news is personally upsetting C) the receiver may overlook the bad news D) the bad news is expected
Ubiquity lowers the cognitive energy required to transact in a marketspace
Indicate whether the statement is true or false