Which of the following changes has been brought about in advertising because of the influence of social media?
a. The number of ways in which marketers can have direct and meaningful conversations with customers has reduced.
b. The focus of social media has unavoidably shifted to manufacturers.
c. The interaction between producer and consumer has become less about engaging and more about entertaining.
d. The audience is often in control of the message, the medium, the response, or all three.
ANSWER: d
With social media, the audience is often in control of the message, the medium, the response, or all three. The interaction between producer and consumer has become less about entertaining and more about listening, influencing, and engaging.
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Last year Mason Inc. had a total assets turnover of 1.33 and an equity multiplier of 1.75. Its sales were $195,000 and its net income was $10,549. The CFO believes that the company could have operated more efficiently, lowered its costs, and increased its net income by $5,250 without changing its sales, assets, or capital structure. Had it cut costs and increased its net income in this amount, by how much would the ROE have changed?
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Most of the market is in the hands of the ________, the firm with the largest market share
A) market challenger B) market follower C) market leader D) market nicher E) market maven
Deming directed managers’ attention to the fact that most quality problems are not the fault of employees, rather, the ______ is to blame.
a. customer b. strategy c. system d. manager
Nikolaus was driving his car negligently and collided with Felice. Nikolaus was not going that fast, and normally, the injuries suffered by Felice would not have been that severe
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