Although ads can be tested prior to production, most advertising agencies perform little pretesting because pretests:
A) tend to be unreliable
B) are too expensive
C) are not requested very often by clients
D) have to be matched with posttests to be effective
A
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Laguna's Corporation issued 30,000 shares of $5 par value common stock for $300,000 . The journal entry to record the transaction is:
a. Cash 300,000 Common Stock 300,000 b. Cash 150,000 Common Stock 150,000 c. Cash 300,000 Common Stock 150,000 Additional Paid-In Capital 150,000 d. Cash 150,000 Additional Paid-In Capital 150,000
Trend analysis is a qualitative approach to labor demand forecasting.
Answer the following statement true (T) or false (F)
Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is
A. an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism. B. the emergence of networked global marketspace. C. an increase in economic protectionism and a decline free trade. D. a decrease in most countries' GDPs and a renewal of nationalism. E. a more aggressive attitude towards initiating international tariffs and quota systems.
What is a vulnerability? Explain with an example
What will be an ideal response?